Thursday
Aug262010

Learning made easy with Inkling

  

Inkling is the world’s first end-to-end platform for mobile learning content - Crunchbase

It's not a textbook on screen. It's a new definition of how we learn. Inkling enriches textbooks with interactive content and social network capabilities. It's an entirely new approach to textbook learning that engages students and allows publishers jump right into the digital marketplace.

Here are some of the feautures of Inkling learning;

  • Social Network capability; see friend's or professor's notes, stream or comments right in your textbook.
  • Inkling is much cheaper than print versions. Purchase only the chapter you need.
  • Highlight, take notes and test yourself on quizzes with instant scoring.
  • Searching textbook made easy. Find what you're looking for in seconds.
  • High-Res video and artwork unavailable in textbooks

Inkling is the ultimate learning tool that will shape the way we learn content [VIDEO]

Wednesday
Aug182010

Slam Dunk at 5000 meters

   

Turkish Airlines is main sponsor of FIBA World Championship 2010 which will take place in Turkey starting at the end of August and here's the sponsor video which is a nothing more than a slam dunk but with a viral twist

The film was performed at 5000 m altitude by a professional stunt team [VIDEO]

 

Monday
Aug162010

If you want to take your brand digital be stupid!

   

Many of us are familiar with Diesel's 'Be Stupid' campaign that's been greatly drawing attention of the clever. Now most digitally aware brands usually come up with some great idea that takes the brand and goes viral all the way using tools such as YouTube, Twitter, Facebook, Foursquare etc. However Diesel went the other way and called it the 'Facepark'. No, it's not the next digital phenomena. In fact, it's not even digital. Facepark is like facebook only instead of meeting online you meet people and friends in the park. 

The video explains more. Simply a different way of looking at things [VIDEO]

Thursday
Aug052010

most popular and interactive campaign in history

   

Old Spice: Responses Case Study, simply the most popular and interactive campaign in history. A must watch and learn for marketing and advertising professionals. [VIDEO]

Tuesday
Aug032010

Terrarium Advertising!

    

Volkswagen created a giant terrarium at the Barcelona Airport to promote the new Touareg. Clearly a great way to promote the natural habitat of an SUV. The box included more than just the car; Live snakes creeping up and down the brand new ride definitely managed to create a stopper effect on visitors [VIDEO]