Inkling is the world’s first end-to-end platform for mobile learning content - Crunchbase

It's not a textbook on screen. It's a new definition of how we learn. Inkling enriches textbooks with interactive content and social network capabilities. It's an entirely new approach to textbook learning that engages students and allows publishers jump right into the digital marketplace.

Here are some of the feautures of Inkling learning;

• Social Network capability; see friend's or professor's notes, stream or comments right in your textbook.
• Inkling is much cheaper than print versions. Purchase only the chapter you need.
• Highlight, take notes and test yourself on quizzes with instant scoring.
• Searching textbook made easy. Find what you're looking for in seconds.
• High-Res video and artwork unavailable in textbooks

Inkling is the ultimate learning tool that will shape the way we learn content [VIDEO]

Turkish Airlines is main sponsor of FIBA World Championship 2010 which will take place in Turkey starting at the end of August and here's the sponsor video which is a nothing more than a slam dunk but with a viral twist

The film was performed at 5000 m altitude by a professional stunt team [VIDEO]

Many of us are familiar with Diesel's 'Be Stupid' campaign that's been greatly drawing attention of the clever. Now most digitally aware brands usually come up with some great idea that takes the brand and goes viral all the way using tools such as YouTube, Twitter, Facebook, Foursquare etc. However Diesel went the other way and called it the 'Facepark'. No, it's not the next digital phenomena. In fact, it's not even digital. Facepark is like facebook only instead of meeting online you meet people and friends in the park. 

The video explains more. Simply a different way of looking at things [VIDEO]

Old Spice: Responses Case Study, simply the most popular and interactive campaign in history. A must watch and learn for marketing and advertising professionals. [VIDEO]

Volkswagen created a giant terrarium at the Barcelona Airport to promote the new Touareg. Clearly a great way to promote the natural habitat of an SUV. The box included more than just the car; Live snakes creeping up and down the brand new ride definitely managed to create a stopper effect on visitors [VIDEO] 

Most of us are already familiar with Google's fast Chrome Browser. Last year the Google team launched Chrome Experiments, a website showcasing innovative web experiments using JavaScript and HTML5. All works are submitted by Chrome users.

Here are some I handpicked for you;

• Ballpool
• Trail
• Plasma Tree
• Flower Power
• Pong
• Google Gravity
• Destructive Video

PS: You must be a chrome user to experiment

Alexandra Wheeler, Director of Digital Strategy at Starbucks was keynote at the Social Media Influence 2010 Conference in London. She explained some of the key philosophies behind Starbucks's digital strategy and how it became the most engaged brand in online practices such as social media engagement, crowdsourcing and building just over 10 million Facebook fans. Here's the keynote video and presentation slides.

Presentation Slides

iPhone4 is more than your average smart phone. Here's another way to look at your phone using a Nikon SLR lens for HD shooting (also with OWLE & EnCinema 35mm Adapter)

video provided by: vidatlantic

Introducing Flipboard your personal magazine. In other words an awesome way to browse your social web. Technically speaking! It's an iPad application that combines your Twitter and Facebook feeds in a pretty way. The video does all the explaining.

Last month Grey Istanbul won The Big , Best in Category, Award with its Google Search Campaign at Crystal Apple, the biggest advertising awards event in Turkey.

The Award winning team;

The Venue;